At Halo Digital, we take you on a journey of creating a solid SEO (Search Engine Optimisation) platform for your brand, by giving you an outstanding quality score and enhancing your brand’s visibility online – allowing existing and potential customers to find you more easily, letting you achieve greater conversions and generate a customer base that returns time after time.
Think about how often you search for something online… a new restaurant to try out, the latest pair of Nike’s, or information on a certain topic… have you ever clicked on page two of Google search? For most of us, page one on a returned search is the only page that exists – and that’s because we trust the websites that get pulled up first.
Search engines recognise which sites are seen as authorities on a topic and then promote them as thought leaders to anyone who searches for something related to what they can offer.
So, how do you compete with big businesses who have been in the game forever and have built up a client-base that stretches further than the Great Wall of China?