What Are Digital Advertising Screens?

Digital advertising screens are high-resolution displays designed for programmatic out-of-home (DOOH) advertising networks. They enable media owners and advertisers to deliver targeted, dynamic content across multiple screens, with audience measurement and campaign reporting.

Key Specifications

• Resolution: High-resolution commercial panels
• Programmatic: Ready for DOOH ad platforms
• Audience measurement: Supported for campaign reporting
• Content: Dynamic creatives (time, weather, audience)
• Network: Cloud-managed across multiple sites
• Connectivity: 4G/5G, fibre, or Wi-Fi

How Digital Advertising Screens Work

Screens are connected to a network and managed through a CMS or programmatic platform. Advertisers deliver content through DSPs (demand-side platforms), and the screens display creatives based on targeting rules. Audience measurement provides campaign reporting.

Where Digital Advertising Screens Are Used

• OOH networks: Multi-screen advertising networks
• Retail advertising: In-store and near-store screens
• Shopping centres: High-footfall advertising
• Transport hubs: Commuter advertising
• Public venues: Event and brand advertising

Benefits of Digital Advertising Screens

Digital advertising screens maximise revenue through programmatic selling, enable targeted advertising with audience data, provide campaign measurement, and support dynamic creatives. They can be networked across sites for scale.

Programmatic DOOH Explained

Programmatic DOOH allows advertisers to buy screen time automatically through ad platforms, targeting audiences by location, time, and data signals. It enables real-time bidding, dynamic creative optimisation, and campaign measurement.

What to Consider Before Deploying Digital Advertising Screens

Key considerations include network size, programmatic integrations, audience measurement, content management, and revenue model. Our team handles deployment, platform integration, and ongoing support.